On 7th November a new OU/BBC begins on BBC1 at 8pm (except BBC1 Wales). Inside the Supermarket is a 6-part weekly series looking behind the scenes of one of the high street’s most well-known supermarkets.
Sainsbury’s has been part of the British high street for 150 years. 26 million of us go through its doors every single week. Yet the retail industry has never been more competitive, and this supermarket giant is under threat, losing market share to the growing discounters such as Aldi and Lidl.
With unprecedented access to Sainsbury’s 1400 stores, the London headquarters, innovation kitchens, supplier factories, giant depots and test labs, over the course of a crucial year, this series gets to know the people that run this British institution and explores how they are doing everything they can to keep up with the competition.
In the first episode, after a tough Christmas for profits, Sainsbury’s have pinpointed Mother’s Day as the year’s first big opportunity to regain some much-needed sales.
To accompany the series, Broadcast & Partnerships has produced a free poster looking at various aspects of the supermarket. Copies can be obtain by calling 0300 303 2088 or by visiting OpenLearn.
This series was commissioned for the University by Broadcast and Partnerships and is supported by the Faculty of Arts and Social Sciences and the Faculty of Business and Law. The OU Nominated Academics are Dr Morteza Abolhasani and Dr Rajiv Prabhakar and the Media Fellows are Liz Moody and Dr Alison Penn.
Order the poster and find out more about supermarkets and the courses we offer, visit OpenLearn (please note the website may not be live until transmission).